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Who Makes Insignia TVs?

While Insignia is Best Buy’s brand of electronics, they don’t actually do any of the manufacturing. Insignia TVs are made out of parts manufactured by companies like LG, Toshiba, Samsung, TCL and are primarily assembled by the Chinese company Hisense. Insignia is Best Buy’s in house brand of televisions and electronics. They’re sold in Best Buy stores, the Best Buy website and on Amazon. But you can also buy them preowned and secondhand new on eBay. Insignia TVs come in different sizes ranging from small 19-inch desktop screens to large 75-inch models. The displays are HD quality all the way up to 4K with QLED technology, but they’re a budget TV that isn’t on par with top models made by Samsung, LG or Sony.

Although Insignia TVs are owned and sold almost exclusively by Best Buy, the TVs are actually assembled by Hisense and other manufacturing companies in China and Vietnam. They contain parts made by a variety of companies like LG, Sony, Samsung and Toshiba. Once the TVs are assembled overseas, they’re branded with the Insignia name and shipped out to be sold either online or in Best Buy stores.

The great thing about Insignia brand TVs is that they’re very affordable and built with parts made by top electronics manufacturers like LG, Toshiba, Samsung and Sony. For example, my 65-inch Insignia Class F50 QLED 4K Smart Fire TV has parts made by LG and Toshiba with a Samsung display.

Insignia is owned and operated by Best Buy Co., Inc. They sell TVs and other devices such as refrigerators, cameras, washing machines and electronic trash cans. The brand operates in the United States and internationally with branches in Canada and Mexico.

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Where Are Insignia TVs Made?

Insignia TVs are made (assembled) in China and Vietnam, primarily by a company called Hisense. The parts that an Insignia TV are actually made out of are manufactured in countries like China, Taiwan, Vietnam and South Korea by companies such as Sony, LG, Toshiba and Samsung. Parts may include the display, chips, wiring, circuit boards, lights, mounting hardware, ports and the TV’s back panel.

If you look at the back panel of your Insignia TV it will state the country where it was made (assembled). In my case, I have a 65-inch Insignia Class F50 QLED 4K Smart Fire TV which was assembled in Vietnam.

  • Modern televisions are a culmination of various electronic and other parts which are assembled at a factory to create a finished TV.
  • Each individual part is made by various companies which are almost always located in Asia.
  • Once all the parts are created, they’re shipped to a manufacturing facility, typically in China or Vietnam, and turned into a TV.
  • The TV is then branded with the Insignia logo and information.
  • Best Buy owns Insignia but they don’t actually assemble or manufacturer their TVs.

The company that assembles most Insignia brand TVs is called Hisense, which has electronics assembly factories in China and Vietnam. But other manufacturing and assembly factories are also used which are also in Asia.

Insignia TVs are part of Best Buy’s store brand of electronics. In addition to TVs, they also sell other equipment like washing machines, refrigerators, cameras and surge protectors.

Even though Insigina is Best Buy’s store brand, the TVs are actually made by a manufacturer. They don’t do any of the manufacturing themselves. But they purchase and sell thousands of Insignia TVs each year which is one reason why the price is so low.

Are Insignia TVs A Good Brand?

Insignia TVs are really good if you’re shopping for the best TV under and/or around $500. They’re an affordable HDTV with display quality up to 4K resolution and sizes up to 75-inch. And they offer all the latest tech like Amazon Smart Fire and lots of apps built in. For the money, Insignia TVs are a great choice with a good warranty. I recently bought a 65-inch Insignia Class F50 QLED 4K Smart Fire TV for $350, which is over $1,000 less than big name brands like LG, Sony or Samsung.

Insignia televisions are very affordable for what you get. They’re big, thin, lightweight, and have all the options and apps a modern TV should. But they’re not the best at anything. If you want the latest tech or the absolute best picture quality and sound, you’ll have to pay a lot more for a bigger brand like LG, Samsung or Sony.

However, Insignia TVs are manufactured by Hisense and built out of name brand parts made by companies like LG and Samsung.

  • Best Buy owns Insignia, but the company that actually makes most Insignia TVs is called Hisense.
  • The actual parts used by Hisense to build an Insignia TV are made by other big name manufacturers like LG, Toshiba and Samsung.

When you buy an Insignia brand TV, you’re getting many of the same high quality parts and manufacturing techniques that big name TVs use. You just don’t get the very latest tech which keeps the price low.

Insignia TVs are a good TV brand with a low price that has all the options most people want from a TV. But they lack the latest tech that higher end TVs have.

who makes Insignia TV

Should An Insignia TV Be Your Primary Television

Insignia TVs are a great TV when shopping for the best TV under $500. They make very affordable TVs with 4K resolution and a large screen size with lots of tech and apps. For the money, you really can’t beat what they have to offer. But they don’t make the best TVs on the market and don’t have many of the latest technologies you’ll find in higher end televisions.

Most Insignia TVs lack a lot of the latest technologies that high end TVs have. Their refresh rates are a bit slower, the black aren’t as black and the colors aren’t as vibrant. But they’re thousands of dollars less than much of the competition.

I compared my new Insignia 65″ 4k UHD Smart Fire TV to a comparable 65″ 4K made by Samsung and LG. The specs are definitely better on the Samsung and LG, but they’re not worth the extra $850 to $1,150 in my opinion.

  Insignia 65″ 4K  UHD Samsung Q80 65″ UHD LG C2 65″ 4K UHD
Screen size and price 65-inch / $349 65-inch / $1,200 65-inch / $1,500
Refresh Rate
60Hz 120Hz 120Hz
SDR Peak Brightness 277 cd/m² 677 cd/m² 144 cd/m²
Native Contrast
4,660 : 1 1,486 : 1 Inf : 1
HDR Peak Brightness 288 cd/m² 511 cd/m² 155 cd/m²
80% Response Time 7.7 ms 10.1 ms 2.4 ms

Insignia TVs don’t have the best contrast, refresh rate or the highest peak brightness when compared to higher end competitors. However, if you don’t mind a slower refresh rate and don’t care if the blacks aren’t super black, Insignia is a great TV for the money.

Is Insignia A Good Choice For TVs?

Yes, for the money, I think Insignia is a great TV brand. They’re very affordable for the size, weight and quality that you get. I recently purchased a 65-inch Insignia Class F50 QLED 4K Smart Fire TV for $350, which is over $1,000 less than big name brands like LG, Sony or Samsung. If you’re looking for an affordable HDTV with lots of great tech and apps, Insignia is worth a look.

The only downside of Insignia is that they don’t have the latest tech or the absolute best specs. I don’t play videos games or watch ultra high definition movies so I don’t care if the blacks aren’t the blackest or that the refresh rate is a little slower than super high end TVs. But if you want those features, you’ll have to pay for more a high end TV.

Insignia is a great TV choice if you’re looking for quality everyday TVs at a reasonable price. They have good-quality audio, video, tech, apps, size, display quality and weight for an affordable price. If you use your TV to watch regular HD cable channels, for streaming or playing games for fun, they’re a great option.

If you want the latest tech, a super fast refresh rate, the thinnest and lightest display or the blackest blacks, Insignia probably isn’t the best choice.

Is Insignia A Samsung TV?

Insignia is not a Samsung TV. However they follow the same pattern in their model numbering and use the same memory module and other parts. Insignia is Best Buy’s brand of products that they sell in stores, online and on Amazon. They’re made out of parts which are manufactured by a variety of companies like Samsung, LG and Toshiba. And they’re assembled primarily by a company called Hisense in China and Vietnam.

Samsung does not manufacture or assemble Insignia TVs. However, a variety of Samsung parts are used to manufacture some Insignia TV models.

Is Insignia TV An American Company?

Insignia TV is an American company that’s owned by Best Buy, an American consumer electronics retailer. Insignia is Best Buy’s brand label for TVs, electronics and many other consumer products. They’re sold exclusively in Best Buy stores, Best Buy’s website and Amazon.

Insignia Products is located at 7601 Penn Ave, S. Richfield, MN, 55423, USA.

Are Insignia TVs Made In China?

Insignia TVs are either made in China or Vietnam. The primary manufacturer is Hisense but they’re also made by other manufacturing companies. The Insignia brand is owned by Best Buy which is their distributor. New Insignia TVs are sold exclusively in Best Buy stores, on Best Buy’s website or on Amazon. But you can find preowned models on eBay.

If you look at the back of an Insignia TV it will state the country where it was manufactured. In my case, I own a 65-inch Insignia Class F50 QLED 4K Smart Fire TV which was made in Vietnam.

By made, what most people mean is assembled. Insignia TVs are assembled in either China or Vietnam. But their parts are made in China, Vietnam, Korea and many other places.

Does Best Buy Make Insignia TVs?

Best Buy owns the Insignia TV brand and sells Insignia products in all Best Buy stores and the Best Buy website. But they don’t actually make the TVs. Instead, every Insignia TV is made by a contract manufacturer, like Hisense, who assembles the TVs at a factory in China or Vietnam. The TVs components are made by other brands like Samsung, LG, TCL and Toshiba.

Does Best Buy make Insignia TVs? The answer is both yes and no. They don’t make any of the components or do the manufacturing, but they own the brand and sell the product. If it wasn’t for Best Buy, no Insignia TVs would be made. This is the same business model almost all retailers use when they produce store brand products.

Warranty & Support

All Insignia TVs and other products are sold with a 1-year (365 days) limited warranty from the date you purchased the product. The purchased date will be printed on the receipt you get when you purchase the TV. Make sure you keep the receipt for reference if you should ever need to use the warranty.

Warranty claims can range from product replacement to repairs.

If you purchased the TV at a Best Buy retail store and it has a screen size less than 42-inches, take your original receipt and the TV to any Best Buy store. Return the TV in its original packaging or packaging that provides the same amount of protection as the original.

If you purchased the TV from a Best Buy online web site, mail your original receipt and the TV to the address listed on the web site. Return the TV in its original packaging or packaging that provides the same amount of protection as the original.

To obtain in-home warranty service for a television with a screen 42-inches or larger, call 1-888-BESTBUY in the United States or 1-866-BESTBUY in Canada. Agents will diagnose and correct the issue by phone or will have an Insignia-approved repair technician sent to your home.

To read the full Best Buy Insignia TV warranty, click here.

Summary: Who Makes Insignia TVs?

While Insignia is Best Buy’s brand of electronics, they don’t actually do any of the manufacturing. Insignia TVs are made out of parts manufactured by companies like LG, Toshiba, Samsung, TCL. They’re then assembled primarily by the Chinese company Hisense.

Insignia is Best Buy’s in house brand of televisions and electronics. They’re sold in Best Buy stores, the Best Buy website, and Amazon. But you can also buy them preowned or secondhand new on eBay. Insignia TVs come in different sizes ranging from small 19-inch desktop screens to large 75-inch models. The displays are HD quality all the way up to 4K with QLED technology, but they’re a budget TV that isn’t on par with top models made by Samsung, LG or Sony.

  • Insignia TVs are owned and sold almost exclusively by Best Buy.
  • The TVs are assembled by Hisense and other manufacturing companies in China and Vietnam.
  • They contain parts made by various companies like LG, Sony, Samsung and Toshiba.
  • Once the TVs are assembled, they’re branded with the Insignia name and shipped out to be sold.

The great thing about Insignia brand TVs is that they’re very affordable and built with parts made by top electronics manufacturers like LG, Toshiba, Samsung and Sony. For example, my 65-inch Insignia Class F50 QLED 4K Smart Fire TV has parts made by LG and Toshiba with a Samsung display.

Insignia is owned and operated by Best Buy Co., Inc. They sell TVs and other devices such as refrigerators, cameras, washing machines and electronic trash cans. The brand operates in the United States and internationally with branches in Canada and Mexico.

If you have any questions or comments about Insignia brand TVs, email any time.

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